Posts Tagged: internet marketing

Facebook / Google / internet marketing / SEO / Social Media / Social Media Optimization / Twitter — 3 Comments
16
Apr 12

SEO Video by HessMarketing Websearch

Did you know that nearly 200 million unique websites exist on the Internet?
Do you know where your website ranks online? Are people able to find your business using search engines?
Today just having a website is not enough because 95% of the time users will click on the results listed on the first page of search engines!

So how do you get your company found on the 1st page of major search engines like Google?
The answer is using SEO Search Engine Optimization, PPC Pay-Per-Click Management and Social Media Marketing.

Watch our video to learn how to drive highly qualified traffic to your webiste or blog!

SEO by HM Websearch from Eric Hess on Vimeo.

Thank you for watching! Feel free to comment.

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internet marketing / Pinterest / Social Media / Uncategorized — 2 Comments
26
Mar 12

Pinterest, the Social Network Women Love!

You certainly might have heard about Pinterest these past few weeks. It is the new trendy social network! Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers.

The concept behind Pinterest is simple: it’s a virtual pinboard. You find things you like on the web or from your own photos and pin, organize and share them to your board.

You can also follow other people and see their pin’s board on your “home” Pinterest page.

A Pinterest’s board

What is getting the attention is the amazing growth. At the start of 2012, Pinterest’s daily user count was 810,000. Six weeks later, it was at 2 million!

The most interesting fact is that most of all users are women. According to Inside Network’s AppData tracking service, 97% of Pinterest’s Facebook fans are women.

 A Pinterest’s home page

But why does Pinterest appeal women so well?

First of all the visual aspect is definitely a part of the answer. It’s important to remember that women are the strongest consumers, so it makes sense that a something driven on a visual board would strike a chord with them.

The second thing is about the content. Trend in creative communities such as home decor blogs, homeschooling blogs, DIY blogs, food blogs, as well as fashion blogs and those are definitely places where lots of women get together virtually.

Let us know if you are on Pinterest and if you are a man or a woman?

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internet marketing / SEO / Social Media — 1 Comment
21
Jan 11

Going beyond Twitter & Facebook

While Facebook and Twitter are arguably the most significant social media sites for businesses to market themselves, there is a plethora of other social media sites targeting specific niches.  With so many marketing venues available and new ones emerging, I find myself asking: are Facebook and Twitter enough?

Facebook is the number one growing social media site, gaining 250 million users in 2010 totaling 600 million users.  Morever, Twitter more than doubled its users in 2010, gaining 100 million users, totaling: 175 million. Although Twitter and Facebook are the fastest growing social media sites, there are many others gaining popularity.  No business wants to be left in the dust when the next social media site explodes.  In addition to utilizing social media sites, there are other necessary ways to gain recognition on the internet.

In order to drive ample traffic and gain SEO for your company website, there are multiple tactics to implement in expanding your internet presence:

  • Blogging
  • Email marketing
  • Search engine optimization
  • Pay per click
  • Social networks (Facebook, LinkedIn)
  • Blogger relations
  • Online public relations
  • Viral marketing
  • Free content (white papers)
  • Corporate web site

Using these  online marketing venues in addition to social media sites are imperative to any company trying to expand their internet presence. Emerging social media sites such as Stumbleupon, Digg, Reddit, LinkedIn, and more, offer specific categories that allow for companies to engage in a more unifying topic. For example, Activerain is a social media site directed towards realtors. While Facebook and Twitter are still necessary, Activerain allows realtors to interact and discuss subjects related to their industry. The majority of social media users may not be aware of Activerain, however, it is pertinent  in the real-estate community.

In an age where print, radio and television are becoming passe´as marketing techniques, it is important to utilize as many internet marketing channels as possible.  Although Twitter and Facebook have become social media staples to market companies, they are not enough to keep your company looking media savvy.

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